130,500 causes · $320M raised · 4.7 since 2009
How women's shelters get auction items donated
Businesses expect to be shown who they are helping. Here they cannot be.
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For letter structure, follow-up cadence and tracking, see how to get silent auction donations and the donation request letter template.
Give solicitors the words first
Most donation asks lean on showing someone the work — a photograph, a tour, a story. A volunteer soliciting for this organization has none of those and will improvise if not equipped, which is where identification risks come from.
Write a half-page before anyone asks anybody: what the organization does, what the auction funds with its cost, what may be said about the shelter (that it exists and is confidential), and what may not be said at all. Then hand it to every solicitor.
The order to work the list
1. Women's organizations and professional groups
Women's business networks, professional associations, sorority alumnae groups, guilds. Strong alignment, high response, and members with businesses and services to donate.
2. Service clubs
Rotary, Soroptimist, Zonta, Kiwanis, Lions. Several have this cause in their programme focus, and all of them fund concrete provision with a named cost — which is exactly the shape of your ask.
3. Employers with workplace programmes
Companies with employee assistance or safe-workplace commitments have a real reason to engage. Offer the training item alongside the donation ask; the two together make a much stronger conversation than either alone.
4. Salons, spas and wellness businesses
A category with unusually high response here, both because of alignment and because their services auction well. Several have staff who have done domestic violence awareness training and will say yes quickly.
5. Legal and professional services
Family lawyers, mediators, financial advisers and accountants who work with people rebuilding finances. Donated consultations are strong lots and the relationship is useful beyond the auction.
6. Congregations and community groups
7. The high street
Last, for filler, and with the same half-page in the solicitor's hand.
What to offer, and what to be careful offering
The item listing, a post to your supporter list, recognition at the closing event, and a receipt. Be thoughtful about recognition: a business's own customers seeing the association is usually welcome, and a business that would rather not be publicly listed should be able to say so without friction. Some have their own reasons and they are not obliged to explain them.
Where donations are delivered
Not to the shelter. Set up a collection point at a partner business, an outreach office or a volunteer's workplace, and put that address on everything. Deciding it late is how an address ends up in an email thread with twenty local businesses on it.
Timing
- Twelve weeks out — the solicitor half-page written and approved by advocacy leadership
- Ten weeks — women's organizations, professional groups, service clubs
- Eight weeks — employers, with the training offer attached
- Six weeks — salons, wellness, legal and professional services
- Four weeks — congregations and the high street
- Three weeks — catalogue closed; collection point confirmed on every physical lot
General information, not legal, safety or compliance advice for your organization. Confidentiality obligations depend on your funding, your state and your own safety protocols — your advocacy leadership and whoever handles your grant conditions decide how these apply.
Committee structure: committee and volunteer roles.
More guides for Women's Shelters
Frequently asked questions
How do we ask when we cannot show a business the work?
Write a half-page before anyone asks anybody: what the organization does, what the auction funds and its cost, what may be said about the shelter, and what may not be said at all. A solicitor without those words will improvise, which is where identification risks come from.
Which businesses respond best?
Women's business networks and professional groups, service clubs with this cause in their programme focus, salons and wellness businesses, and legal and financial professionals who work with people rebuilding finances.
What should we offer employers?
The training item alongside the donation ask. Companies with employee assistance or safe-workplace commitments have a real reason to engage, and the two together make a much stronger conversation than either alone.
Where should donated items be delivered?
A partner business, an outreach office or a volunteer's workplace — never the shelter, and decided before soliciting. Deciding it late is how an address ends up in a thread with twenty local businesses on it.
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