130,500 causes · $320M raised · 4.7 since 2009

Campership funds

A week is a clean unit. The residential setting is what makes the discretion hard.

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"Send a kid to camp" needs no explanation, no statistics and no story. It is one of the cleanest asks available to any organization here, and the unit — a week, priced — is exactly the size a single bidder can fund.

Units that work

  • A week of camp, which is the headline
  • A full session, where sessions are longer than a week
  • A partial campership, which is what most awards actually are
  • The gear a camper needs to attend — sleeping bag, boots, a swimsuit, a torch
  • Transport to camp, which is a genuine barrier for families without a car
  • A leadership or counsellor-in-training place for a teenager aging out

The gear item is worth building. A family awarded a full campership can still be unable to send their child, because the packing list is a second bill nobody budgets for — and it is small, specific and almost never funded.

Publish the numbers, not the people

Camps routinely know how many camperships were awarded and, more powerfully, how many applications were declined for lack of funds. The second figure is the campaign's argument.

Use it plainly — "we awarded thirty-one and turned down nineteen" — and use nothing else. Both numbers identify nobody and together they make the ask better than any story would.

Camp is residential, and children notice

This is the constraint that distinguishes a campership from a day-programme scholarship. A child at camp lives alongside the others for a week, and any operational difference is visible to them.

  • The same forms, the same check-in, the same everything on arrival day
  • A tuck shop or canteen account that works identically, whether funded by the family or the fund
  • No lists at the office where a camper or a counsellor could see them
  • Counsellors do not need to know, and generally should not
  • Nothing at a campfire, an award or a closing ceremony that references assistance
  • The same gear standard — a child with visibly borrowed kit has been identified by the process

The gear point closes the loop with the item above. Funding the packing list is not generosity beyond the campership; it is what makes the campership invisible.

What a sponsor receives

  • Yes: the knowledge that a week was funded
  • Yes: aggregate reporting — camperships awarded, applications received, weeks funded
  • Yes: recognition, and photographs of the camp
  • No: the identity of a camper or family, in any form
  • No: a letter from the child they funded, which camps are frequently asked for and should not provide
  • No: choosing or meeting a recipient

The thank-you letter is the request to be ready for. It is well meant, it feels harmless, and it makes a ten-year-old write to a stranger about their family's finances.

Run it as a fund

A written policy, an application, one named decider who is not on the auction committee, criteria applied consistently, and a record kept so the fund can be reported in aggregate. At whatever scale the camp can manage, that structure is what makes the fundraising sustainable and the discretion real.

General information, not legal advice for your camp. Youth protection, media consent and the conditions attached to any accreditation or affiliation differ — your director and your own policies decide how any of this applies.

Frequently asked questions

What is the right unit?

A week of camp, priced. It needs no explanation, no statistics and no story, and it is exactly the size a single bidder can fund.

Which small item is most under-funded?

The gear. A family awarded a full campership can still be unable to send their child, because the packing list is a second bill nobody budgets for — and funding it is also what keeps the campership invisible.

What is the strongest number to publish?

How many applications you declined for lack of funds. "We awarded thirty-one and turned down nineteen" identifies nobody and makes the ask better than any story.

Can a sponsor get a thank-you letter from the camper?

No, and it is the request to be ready for. It is well meant and it makes a ten-year-old write to a stranger about their family's finances.

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