130,500 causes · $320M raised · 4.7 since 2009
Valuation, and where not to go
Ordinary items are easy. The line is that a trust never appraises anything.
Free for up to 20 items Unlimited bidders No credit card required
Where a qualifying charity receives the money, a bidder may generally deduct only the amount paid above an item's fair market value, and the value must be disclosed at the time. For a land trust the auction part of this is straightforward and the adjacent part is not.
The auction items
- Guided walks, tours and survey places — a comparable guided experience rate, or the cost of staff time
- Camping and property use — a comparable local rate
- Goods — retail
- Expertise and consultations — what a comparable professional charges locally
Record the basis once per category and reuse it. Most of a trust's catalogue values itself.
The line: never appraise land or easements
Easement valuation is technical, heavily scrutinised and governed by specific qualified-appraisal requirements. Syndicated conservation easement arrangements have drawn sustained enforcement attention, and the sector's reputational exposure on valuation is real.
A land trust must not:
- Suggest what a donated easement might be worth
- Recommend a valuation figure to a landowner
- Sign anything that implies agreement with an appraised value beyond what the trust is required to acknowledge
- Promote the tax benefit of an easement donation as an inducement
- Offer a view on the value of donated land or a bargain sale
The landowner engages their own qualified appraiser and their own advisers. The trust's role is to receive the gift and acknowledge it accurately — and to say so plainly when asked, which landowners generally understand and respect.
Donated goods and services
The ordinary version of the same discipline. A business donating an item may ask the trust what it is worth. Record what they tell you, describe the item accurately, and leave substantiation to their adviser.
Be careful with land offered for the auction itself
Somebody occasionally offers a parcel, a lot or a timeshare as an auction item. That is a real estate transaction rather than a donation of goods, and it carries title, environmental liability, holding cost and disposal questions the trust should not take on casually.
Refer it to the board and to counsel, and be willing to decline a generous offer that would cost more to hold than it raises.
Write down what you decided
One line per category, with the basis. Trusts run auctions annually with similar catalogues, and a recorded basis means next year does not re-derive it.
General information, not legal or tax advice for your trust. Easement donation, appraisal and substantiation rules are technical and consequential — your own counsel and the landowner's advisers decide how any of this applies.
More guides for Land Trusts
Sizing a small committed membership Easement donors and events
Your largest donors are your partners Property access items
Land the public cannot otherwise walk on Item ideas that actually sell
Access, expertise and the outdoors Getting items donated
Landowners, neighbours and outfitters
Frequently asked questions
Can we tell a landowner what their easement donation is worth?
No. Easement valuation is technical and heavily scrutinised with specific qualified-appraisal requirements, and the landowner engages their own appraiser and advisers. Say so plainly when asked — landowners generally understand and respect it.
Can we promote the tax benefit of an easement?
Not as an inducement. The sector's exposure on valuation is real, and a trust that leans on the deduction in its marketing has put itself in the middle of it.
How do we value ordinary auction items?
A comparable guided experience rate for walks and tours, a comparable local rate for property use, retail for goods, and a comparable professional rate for expertise. Record the basis once per category and reuse it.
Somebody offered us land as an auction item. Should we take it?
Refer it to the board and counsel. That is a real estate transaction with title, environmental liability, holding cost and disposal questions — and it may cost more to hold than it raises.
Ready to start your auction?
Name it now and set it up later. Free for up to 20 items, unlimited bidders, no credit card.
Free for up to 20 items · Unlimited bidders · No credit card required