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How hospices get auction items donated
Businesses are straightforward. Families are the part that needs care.
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For letter structure and follow-up, see how to get silent auction donations and the donation request letter template.
The order
1. Volunteers
The largest reliably reachable group, and one that already makes things — many hospices have volunteers producing quilts, blankets and memory boxes as part of the service. Ask what they do professionally as well; the volunteer roster is a directory nobody reads as one.
Ask individually and lightly. A substantial share came to the organization because it cared for someone of theirs, and an ask that lands as an obligation is the wrong outcome with this group.
2. Funeral homes and professional partners
Funeral directors, florists, estate attorneys, financial planners, monument makers. They work with the same families, they understand the organization, and almost no hospice approaches them as fundraising partners rather than referral relationships.
A funeral director in particular is the person asking families about "in lieu of flowers" — a relationship worth having for reasons beyond the auction.
3. Health and wellness businesses
Massage therapists, yoga studios, spas, retreats. Strong alignment with the rest category and a high response rate.
4. Service clubs and congregations
Both fund concrete provision with a named cost, which is exactly what a hospice has.
5. Existing donors and the community
Restaurants, retail, experiences. Standard, and last.
When a bereaved family offers something
They will, and it is a genuinely good moment — a family offering their person's work, a piece of furniture, a painting, or something they made in their memory.
- Accept warmly, and take time over it rather than processing it
- Ask what they want said in the listing, and use exactly that
- Confirm whether the person is named, and whether the family is
- Tell them what it raised, personally, by name
- Give them a way to change their mind before it goes live
And never solicit this. A family who volunteers something is doing something they chose; a family asked is a family put in a position they did not choose, by an organization they associate with the worst weeks of their life.
What to offer
The item listing, a mention to the supporter list, recognition at the event, and a receipt. For professional partners, the real offer is the relationship — a hospice that treats a funeral director as a colleague rather than a referral source gets considerably more than an item.
Timing
- Ten weeks — volunteers, and confirm what the making groups can produce
- Eight weeks — funeral homes and professional partners
- Six weeks — health and wellness, service clubs, congregations
- Four weeks — community and gap-filling
- Two weeks — catalogue closed; anything from a family confirmed with them in writing
Avoid the fortnight around your remembrance event, and avoid the days around significant local losses. Whoever runs bereavement will know.
General information, not legal or compliance advice for your organization. Patient privacy obligations continue after death and depend on your own policies and funding conditions — your privacy officer and counsel decide how any of this applies.
Committee structure: committee and volunteer roles.
Frequently asked questions
Who should a hospice ask first?
Volunteers — the largest reachable group, already making quilts, blankets and memory boxes in many hospices. Ask individually and lightly; many came because the organization cared for someone of theirs.
Which partner is most under-used?
Funeral directors, plus florists, estate attorneys and monument makers. They work with the same families and almost no hospice approaches them as fundraising partners rather than referral relationships.
A family offered something. What do we do?
Accept warmly and slowly. Ask what they want said and use exactly that, confirm whether the person and the family are named, give them a way to change their mind, and tell them personally what it raised.
Can we ask a bereaved family for an item?
No. A family who volunteers something chose to; a family asked has been put in a position they did not choose, by an organization they associate with the worst weeks of their life.
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