How much can a Habitat affiliate raise with a silent auction?

Short answer: whether the ReStore was sourcing for you, and whether build volunteers were on the list.

Revenue across Habitat affiliates

Working it out from the ReStore and the volunteer roster

An affiliate can count two audiences that most organizations would have to build.

• ReStore customers you can reach, through the till and the store's own channels
• Build volunteers from the last two years, as individuals rather than through their employers
• An average winning bid for an audience that owns houses, which is higher than a general community list
• The build budget line you are funding, with its real figure

The second input is the under-used one. People who spent a day framing a wall are warmer than any purchased name and most affiliates never contact them again.

What moves it

Whether the ReStore is sourcing

One staff member flagging high-value donations for a month produces a catalogue most organizations spend eight weeks assembling. See sourcing from the ReStore.

Build volunteers on the list

People who spent a day on your site, collected with permission and contacted when the house was finished.

Trades in the catalogue

A tradesperson's day has no comparable retail price and your network is full of them.

A named material

The windows for house twelve, priced. Concrete beats a programme description with this audience, which is largely people who have bought materials themselves.

Setting the goal

Take a line from the build budget, publish the figure, and photograph it installed afterwards. An affiliate has the rare advantage that the thing funded is visible from the street for decades.

Goal and budget mechanics: fundraising goals and budget.