130,500 causes · $320M raised · 4.7 since 2009

How family support centers get items donated

An entire commercial category shares your audience.

Free for up to 20 items Unlimited bidders No credit card required

For letter structure and follow-up, see how to get silent auction donations and the donation request letter template.

Publish what you can accept, first

The step specific to this silo. A center that publishes its accepted and not-accepted list before soliciting prevents most difficult conversations and a great deal of volunteer sorting time.

Put the car seat rule on it explicitly with the reason, because it is the one people will otherwise offer.

The order

1. Businesses serving young families

Children's retailers, photographers, swim schools, music and movement classes, family restaurants, pediatric dentists, toy shops, maternity services. Their customers are your families and the argument is commercial.

2. The referral network

Hospitals, pediatric practices, public health and schools — for sponsorship more than for items: community partner sponsorship.

3. Employers with parental leave populations

A retention interest, an HR budget, and a conversation almost nobody has with them.

4. Past and current families

Carefully — never as case studies, and with no implication that giving affects anything. Past families whose children are now at school are the largest untapped list.

5. Grandparents and the wider community

Reachable through congregations, community groups and local parent networks, and the most likely buyers.

6. National children's brands

Many run donation programmes for family organizations — with the formula and infant feeding policy question settled first.

7. General local business

Standard, and last.

Ask for the night off

A specific instruction to solicitors: the highest-selling category is time and rest, so ask restaurants, hotels, spas, cleaners and meal services rather than only children's businesses.

Vetted babysitting in particular is worth arranging deliberately — it is the single most wanted thing in the catalogue and it rarely appears because nobody thinks to organize it.

Brief solicitors on the framing

Half a page, and the framing matters more here than the ask: what the center offers and that it is for every family, the reach numbers, what this campaign funds with costs, that nothing identifying may be said about a family, and the accepted-items list including the car seat rule.

A volunteer describing the center as help for struggling families has undone the positioning the organization depends on, without ever knowing.

Timing

  • Twelve weeks — accepted-items list published; formula and infant feeding sponsorship policy settled; media consent status checked for every image
  • Ten weeks — businesses serving young families
  • Eight weeks — referral network and employers, for sponsorship
  • Six weeks — night-off category specifically, including vetted babysitting
  • Four weeks — past families, grandparents, community, national brands
  • Two weeks — catalogue closed; every child-equipment item checked against recalls; no family identified anywhere

General information, not legal or child safety advice. Product recalls, car seat standards and crib regulations change, and mandated reporting and client confidentiality obligations are specific — check current safety guidance and your own policies before accepting or distributing any child equipment.

Committee structure: committee and volunteer roles.

Frequently asked questions

What should we do before soliciting?

Publish the accepted and not-accepted list, with the car seat rule stated explicitly and with its reason. It prevents most difficult conversations and a great deal of volunteer sorting time.

Which businesses should we ask first?

The ones serving young families — children's retailers, photographers, swim schools, music classes, family restaurants, pediatric dentists. Their customers are your families and the argument is commercial.

What should solicitors ask for that they will not think of?

The night off — restaurants, hotels, spas, cleaners, meal services, and vetted babysitting. It is the most wanted thing in the catalogue and rarely appears because nobody organizes it.

What is the biggest briefing risk?

A volunteer describing the center as help for struggling families. That undoes the positioning the organization depends on, without them ever knowing.

Ready to start your auction?

Name it now and set it up later. Free for up to 20 items, unlimited bidders, no credit card.

Free for up to 20 items · Unlimited bidders · No credit card required