:root {
  --teal-900: #002934; --teal-800: #003644; --teal-700: #004a5e;
  --teal-600: #006781; --teal-100: #d9ecf0; --teal-50: #edf6f8;
  --pink-500: #ff3f79; --pink-100: #FDE4ED; --pink-50: #FCF1F5;
  --bg-base: #FFFFFF; --bg-warm: #FAF8F4; --bg-soft: #F4F1EA;
  --coral: #ff3f79; --coral-dark: #ce1f5f; --coral-soft: #FDE4ED;
  --ink: #1A1A1A; --ink-muted: #5C5A52; --ink-light: #8B8779;
  --line: rgba(0, 74, 94, 0.10); --line-strong: rgba(0, 74, 94, 0.22);
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Inter', system-ui, sans-serif;
  background: var(--bg-base); color: var(--ink);
  line-height: 1.55; font-size: 16px;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
}
.display { font-family: 'Fraunces', Georgia, serif; font-weight: 400; letter-spacing: -0.02em; line-height: 1.05; }
.display em { font-style: italic; font-variation-settings: "SOFT" 100, "opsz" 144; color: var(--teal-700); }
a { color: inherit; text-decoration: none; }
button { font-family: inherit; cursor: pointer; border: none; background: none; }
input { font-family: inherit; }

/* NAV */
.nav-bar { border-bottom: 1px solid var(--line); background: rgba(255, 255, 255, 0.96); position: sticky; top: 0; z-index: 50; backdrop-filter: blur(8px); }
.nav-inner { max-width: 1280px; margin: 0 auto; padding: 18px 32px; display: flex; align-items: center; justify-content: space-between; }
.logo { display: flex; align-items: center; gap: 10px; font-family: 'Fraunces', serif; font-size: 22px; font-weight: 500; color: var(--teal-700); letter-spacing: -0.01em; }
.logo-mark { width: 36px; height: 36px; border-radius: 50%; background: var(--teal-700); display: flex; align-items: center; justify-content: center; padding: 6px; }
.logo-mark img { width: 100%; height: 100%; object-fit: contain; }
.nav-links { display: flex; align-items: center; gap: 28px; font-size: 14px; color: var(--ink-muted); }
.nav-links a:hover { color: var(--teal-700); }
.nav-cta { background: var(--coral); color: #fff; padding: 9px 18px; border-radius: 999px; font-size: 14px; font-weight: 600; transition: background 0.15s; }
.nav-cta:hover { background: var(--coral-dark); }

/* HERO */
.hero { max-width: 1280px; margin: 0 auto; padding: 88px 32px 64px; position: relative; }
.eyebrow { display: inline-flex; align-items: center; gap: 8px; background: var(--pink-50); color: var(--pink-500); padding: 6px 14px; border-radius: 999px; font-size: 12px; font-weight: 600; letter-spacing: 0.02em; margin-bottom: 28px; }
.eyebrow svg { width: 12px; height: 12px; }
h1.hero-headline { font-size: clamp(46px, 7vw, 88px); max-width: 920px; margin-bottom: 28px; }
.hero-sub { font-size: 19px; color: var(--ink-muted); max-width: 620px; margin-bottom: 40px; line-height: 1.55; }
.hero-form { display: flex; gap: 12px; max-width: 560px; margin-bottom: 16px; }
.hero-input { flex: 1; padding: 19px 22px; border-radius: 12px; border: 1px solid var(--line-strong); background: var(--bg-base); font-size: 16px; color: var(--ink); outline: none; transition: border-color 0.15s; }
.hero-input:focus { border-color: var(--teal-700); }
.hero-input::placeholder { color: var(--ink-light); }
.btn-primary { background: var(--coral); color: #fff; padding: 0 28px; border-radius: 12px; font-size: 15px; font-weight: 600; display: flex; align-items: center; gap: 8px; transition: background 0.15s; white-space: nowrap; }
.btn-primary:hover { background: var(--coral-dark); }
.hero-microtrust { display: flex; gap: 24px; font-size: 13px; color: var(--ink-muted); margin-top: 4px; flex-wrap: wrap; }
.hero-microtrust span { display: flex; align-items: center; gap: 6px; }
.hero-microtrust .check { color: var(--teal-700); font-weight: 700; }

.hero-proof { position: absolute; right: 32px; top: 124px; background: var(--bg-base); border: 1px solid var(--line); border-radius: 16px; padding: 20px 22px; width: 280px; transform: rotate(2deg); box-shadow: 0 12px 40px -16px rgba(0, 74, 94, 0.18); }
.hero-proof-header { display: flex; align-items: center; gap: 10px; margin-bottom: 14px; }
.hero-proof-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--coral); animation: pulse 2s infinite; }
@keyframes pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.5; } }
.hero-proof-label { font-size: 11px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--ink-muted); font-weight: 700; }
.hero-proof-line { display: flex; justify-content: space-between; padding: 8px 0; border-bottom: 1px solid var(--line); font-size: 13px; }
.hero-proof-line:last-of-type { border-bottom: none; }
.hero-proof-amount { font-weight: 600; color: var(--teal-700); font-family: 'Fraunces', serif; }
.hero-proof-foot { margin-top: 12px; font-size: 11px; color: var(--ink-muted); font-style: italic; }

/* TRUST STRIP */
.trust-strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--bg-warm); padding: 28px 32px; }
.trust-inner { max-width: 1280px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; }
.trust-line { font-size: 13px; color: var(--ink-muted); font-family: 'Fraunces', serif; font-style: italic; min-width: 180px; }
.trust-logos { display: flex; align-items: center; gap: 40px; flex-wrap: wrap; }
.trust-logo { font-family: 'Fraunces', serif; font-size: 14px; color: var(--teal-700); opacity: 0.7; font-weight: 500; letter-spacing: 0.01em; }

/* ============ NEW: TABLE OF CONTENTS ============ */
.toc-section { background: var(--bg-warm); padding: 48px 32px; border-bottom: 1px solid var(--line); }
.toc-inner { max-width: 1280px; margin: 0 auto; }
.toc-label { font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em; color: var(--coral); font-weight: 700; margin-bottom: 16px; }
.toc-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.toc-link { font-size: 14px; padding: 12px 14px; border-radius: 8px; background: var(--bg-base); border: 1px solid var(--line); color: var(--teal-700); display: flex; align-items: center; gap: 10px; transition: border-color 0.15s, transform 0.15s; }
.toc-link:hover { border-color: var(--teal-700); transform: translateY(-2px); }
.toc-number { font-family: 'Fraunces', serif; font-size: 12px; color: var(--coral); font-weight: 700; }

/* LONG-FORM TEXT BLOCKS */
.longform-section { background: var(--bg-base); padding: 96px 32px; }
.longform-inner { max-width: 920px; margin: 0 auto; }
.longform-inner h3, .feature-block h3 { font-family: 'Fraunces', serif; font-size: 28px; color: var(--teal-700); font-weight: 500; margin: 36px 0 14px; line-height: 1.25; }
.longform-inner p { font-size: 17px; color: var(--ink); line-height: 1.75; margin-bottom: 18px; }
.longform-inner p strong { color: var(--teal-700); font-weight: 600; }
.longform-inner ul, .pricing-inner ul { padding-left: 24px; margin-bottom: 18px; }
.longform-inner li, .pricing-inner li { font-size: 17px; color: var(--ink); line-height: 1.75; margin-bottom: 10px; }
.longform-inner li strong { color: var(--teal-700); font-weight: 600; }

/* SECTIONS GENERIC */
.section { max-width: 1280px; margin: 0 auto; padding: 96px 32px; }
.section-eyebrow { font-size: 12px; text-transform: uppercase; letter-spacing: 0.12em; color: var(--coral); font-weight: 700; margin-bottom: 16px; }
h2.section-heading { font-size: clamp(36px, 5vw, 56px); max-width: 900px; margin-bottom: 20px; }
.section-intro { font-size: 18px; color: var(--ink-muted); max-width: 720px; margin-bottom: 64px; line-height: 1.6; }

/* PAIN GRID */
.pain-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.pain-card { background: var(--bg-base); border: 1px solid var(--line); border-radius: 20px; padding: 36px 32px; transition: transform 0.2s, border-color 0.2s, box-shadow 0.2s; }
.pain-card:hover { transform: translateY(-4px); border-color: var(--line-strong); box-shadow: 0 24px 48px -24px rgba(0, 74, 94, 0.12); }
.pain-label { font-size: 11px; text-transform: uppercase; letter-spacing: 0.12em; font-weight: 700; margin-bottom: 12px; display: inline-block; }
.pain-label-hard { color: var(--ink-light); }
.pain-label-easy { color: var(--coral); }
.pain-was-text { font-family: 'Fraunces', serif; font-style: italic; font-size: 17px; color: var(--ink-light); line-height: 1.5; text-decoration: line-through; text-decoration-color: rgba(139, 135, 121, 0.4); text-decoration-thickness: 1px; margin-bottom: 4px; }
.pain-divider { display: flex; align-items: center; gap: 12px; margin: 20px 0; color: var(--coral); }
.pain-divider-line { flex: 1; height: 1px; background: var(--line-strong); }
.pain-headline { font-family: 'Fraunces', serif; font-size: 24px; margin-bottom: 12px; color: var(--teal-700); line-height: 1.2; }
.pain-body { font-size: 15px; color: var(--ink-muted); line-height: 1.65; }
.pain-feature { margin-top: 24px; padding-top: 24px; border-top: 1px solid var(--line); font-size: 13px; color: var(--teal-700); font-weight: 500; display: flex; align-items: center; gap: 8px; }

/* ============ NEW: FEATURE BLOCKS ============ */
.features-section { background: var(--bg-warm); padding: 96px 32px; }
.features-inner { max-width: 1080px; margin: 0 auto; }
.features-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; margin-top: 56px; }
.feature-block { background: var(--bg-base); border: 1px solid var(--line); border-radius: 16px; padding: 32px 32px; }
.feature-block h3 { margin: 0 0 14px; font-size: 22px; }
.feature-block p { font-size: 15.5px; color: var(--ink); line-height: 1.7; margin: 0; }

/* ============ NEW: HOW IT WORKS STEPS ============ */
.how-section { padding: 96px 32px; }
.how-inner { max-width: 920px; margin: 0 auto; }
.how-steps { margin-top: 48px; counter-reset: step; }
.how-step { display: flex; gap: 28px; padding: 28px 0; border-bottom: 1px solid var(--line); counter-increment: step; }
.how-step:last-child { border-bottom: none; }
.how-step-num { font-family: 'Fraunces', serif; font-size: 44px; color: var(--coral); font-weight: 400; line-height: 1; min-width: 60px; }
.how-step-num::before { content: counter(step, decimal-leading-zero); }
.how-step-content h3 { font-family: 'Fraunces', serif; font-size: 22px; color: var(--teal-700); font-weight: 500; margin-bottom: 8px; }
.how-step-content p { font-size: 16px; color: var(--ink-muted); line-height: 1.65; }

/* ============ NEW: PRICING BREAKDOWN ============ */
.pricing-section { background: var(--bg-warm); padding: 96px 32px; }
.pricing-inner { max-width: 920px; margin: 0 auto; }
.pricing-inner p { font-size: 17px; color: var(--ink); line-height: 1.75; margin-bottom: 16px; }
.pricing-inner p strong { color: var(--teal-700); font-weight: 600; }

/* ============ NEW: COMPETITOR COMPARISON TABLE ============ */
.compare-section { padding: 96px 32px; }
.compare-inner { max-width: 1280px; margin: 0 auto; }
.compare-table-wrap { overflow-x: auto; margin-top: 48px; border: 1px solid var(--line); border-radius: 16px; background: var(--bg-base); }
.compare-table { width: 100%; border-collapse: collapse; min-width: 760px; }
.compare-table thead th { background: var(--teal-700); color: var(--bg-base); text-align: left; padding: 18px 20px; font-family: 'Fraunces', serif; font-weight: 500; font-size: 16px; }
.compare-table thead th:first-child { background: var(--teal-800); }
.compare-table thead th.us { background: var(--coral); }
.compare-table tbody td { padding: 16px 20px; border-bottom: 1px solid var(--line); font-size: 14px; color: var(--ink); line-height: 1.5; vertical-align: top; }
.compare-table tbody tr:last-child td { border-bottom: none; }
.compare-table tbody td:first-child { font-weight: 600; color: var(--teal-700); font-family: 'Fraunces', serif; font-size: 15px; }
.compare-table tbody td.us { background: var(--coral-soft); color: var(--ink); font-weight: 500; }
.compare-note { margin-top: 20px; font-size: 13px; color: var(--ink-muted); font-style: italic; line-height: 1.6; }

/* NUMBERS (teal) */
.numbers-section { background: var(--teal-700); padding: 96px 32px; color: var(--bg-base); }
.numbers-inner { max-width: 1280px; margin: 0 auto; }
.numbers-section .section-eyebrow { color: var(--pink-100); opacity: 0.85; }
.numbers-section h2.section-heading { color: var(--bg-base); }
.numbers-section h2.section-heading em { color: var(--pink-500); font-style: italic; font-variation-settings: "SOFT" 100; }
.numbers-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; margin-top: 48px; }
.number-cell { padding: 24px 32px; border-right: 1px solid rgba(255,255,255,0.10); }
.number-cell:last-child { border-right: none; }
.number-cell:first-child { padding-left: 0; }
.number-value { font-family: 'Fraunces', serif; font-size: 56px; color: var(--bg-base); line-height: 1; margin-bottom: 12px; font-weight: 400; }
.number-label { font-size: 13px; color: var(--bg-base); opacity: 0.7; line-height: 1.5; }

/* ============ NEW: CUSTOMER STORIES (expanded testimonial blocks) ============ */
.stories-section { padding: 96px 32px; }
.stories-inner { max-width: 1280px; margin: 0 auto; }
.stories-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; margin-top: 48px; }
.story-card { background: var(--bg-warm); border-radius: 20px; padding: 40px 36px; display: flex; flex-direction: column; }
.story-quote-mark { font-family: 'Fraunces', serif; font-size: 64px; color: var(--pink-500); line-height: 0.5; margin-bottom: 16px; }
.story-quote { font-family: 'Fraunces', serif; font-style: italic; font-size: 21px; line-height: 1.5; color: var(--ink); margin-bottom: 24px; flex: 1; }
.story-context { font-size: 15px; color: var(--ink-muted); line-height: 1.65; margin-bottom: 24px; }
.story-attribution { display: flex; align-items: center; gap: 14px; padding-top: 24px; border-top: 1px solid var(--line-strong); }
.story-avatar { width: 48px; height: 48px; border-radius: 50%; color: #fff; display: flex; align-items: center; justify-content: center; font-family: 'Fraunces', serif; font-size: 18px; font-weight: 500; }
.story-name { font-weight: 600; font-size: 15px; }
.story-role { font-size: 13px; color: var(--ink-muted); }
.story-tenure { font-size: 11px; margin-top: 4px; font-weight: 700; text-transform: uppercase; letter-spacing: 0.06em; }

.institutional-trust { margin-top: 48px; padding: 32px 0; border-top: 1px solid var(--line); text-align: center; }
.institutional-label { font-family: 'Fraunces', serif; font-style: italic; font-size: 18px; color: var(--ink-muted); margin-bottom: 18px; }
.institutional-orgs { display: flex; gap: 36px; justify-content: center; flex-wrap: wrap; }
.institutional-orgs span { font-family: 'Fraunces', serif; font-size: 16px; color: var(--teal-700); font-weight: 500; }

/* FAQ */
.faq-section { background: var(--bg-warm); padding: 96px 32px; }
.faq-inner { max-width: 920px; margin: 0 auto; }
.faq-item { border-bottom: 1px solid var(--line); padding: 28px 0; }
.faq-q { font-family: 'Fraunces', serif; font-size: 22px; color: var(--ink); margin-bottom: 12px; font-weight: 500; }
.faq-a { font-size: 16px; color: var(--ink-muted); line-height: 1.7; max-width: 760px; }

/* RELATED HUB */
.related-section { padding: 96px 32px; }
.related-inner { max-width: 1280px; margin: 0 auto; }
.related-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; margin-top: 48px; }
.related-card { background: var(--bg-base); border: 1px solid var(--line); border-radius: 12px; padding: 20px 22px; transition: border-color 0.15s, transform 0.15s; display: block; }
.related-card:hover { border-color: var(--teal-700); transform: translateY(-2px); }
.related-card-label { font-size: 11px; text-transform: uppercase; letter-spacing: 0.08em; color: var(--coral); font-weight: 700; margin-bottom: 8px; }
.related-card-title { font-family: 'Fraunces', serif; font-size: 17px; color: var(--teal-700); font-weight: 500; line-height: 1.3; }

/* FINAL CTA */
.final-cta { background: var(--teal-700); padding: 120px 32px; text-align: center; position: relative; overflow: hidden; color: var(--bg-base); }
.final-cta::before { content: ""; position: absolute; width: 600px; height: 600px; border-radius: 50%; background: var(--teal-800); top: -300px; right: -200px; opacity: 0.5; }
.final-cta-inner { max-width: 720px; margin: 0 auto; position: relative; }
.final-cta h2 { font-family: 'Fraunces', serif; font-size: clamp(40px, 5.5vw, 60px); color: var(--bg-base); margin-bottom: 20px; line-height: 1.05; letter-spacing: -0.02em; }
.final-cta h2 em { font-style: italic; color: var(--pink-500); font-variation-settings: "SOFT" 100; }
.final-cta p { color: var(--bg-base); opacity: 0.85; font-size: 17px; margin-bottom: 40px; }
.final-cta .hero-form { margin: 0 auto 18px; }
.final-cta .hero-input { background: var(--bg-base); border-color: transparent; }
.final-cta .hero-microtrust { justify-content: center; color: var(--bg-base); opacity: 0.7; }
.final-cta .hero-microtrust .check { color: var(--coral); }

/* FOOTER */
footer { background: var(--teal-900); padding: 64px 32px 32px; color: var(--bg-base); }
.footer-inner { max-width: 1280px; margin: 0 auto; }
.footer-hub { display: grid; grid-template-columns: repeat(5, 1fr); gap: 32px; padding-bottom: 48px; border-bottom: 1px solid rgba(255,255,255,0.08); margin-bottom: 32px; }
.footer-hub-col h5 { font-family: 'Fraunces', serif; font-size: 16px; font-weight: 500; color: var(--bg-base); margin-bottom: 16px; }
.footer-hub-col ul { list-style: none; }
.footer-hub-col li { margin-bottom: 10px; }
.footer-hub-col a { color: rgba(255,255,255,0.65); font-size: 13px; line-height: 1.5; transition: color 0.15s; }
.footer-hub-col a:hover { color: var(--coral); }
.footer-bottom { padding-top: 24px; display: flex; justify-content: space-between; font-size: 13px; opacity: 0.6; flex-wrap: wrap; gap: 16px; }
.footer-bottom-right { display: flex; align-items: center; gap: 20px; }
.footer-heart { color: var(--pink-500); }

@media (max-width: 900px) {
  .hero-proof { display: none; }
  .pain-grid { grid-template-columns: 1fr; }
  .features-grid { grid-template-columns: 1fr; }
  .stories-grid { grid-template-columns: 1fr; gap: 24px; }
  .numbers-grid { grid-template-columns: 1fr 1fr; }
  .number-cell { border-right: none; border-bottom: 1px solid rgba(255,255,255,0.10); padding: 24px 0; }
  .related-grid { grid-template-columns: 1fr 1fr; }
  .toc-grid { grid-template-columns: 1fr 1fr; }
  .footer-hub { grid-template-columns: 1fr 1fr; gap: 32px 24px; }
  .how-step { flex-direction: column; gap: 8px; padding: 24px 0; }
  .how-step-num { font-size: 32px; }
  h1.hero-headline { font-size: 48px; }
  .section, .longform-section, .features-section, .how-section, .pricing-section, .compare-section, .stories-section, .faq-section, .related-section { padding: 64px 24px; }
  .nav-links { display: none; }
  .hero-form { flex-direction: column; }
  .btn-primary { padding: 18px; justify-content: center; }
  .longform-inner h3, .feature-block h3 { font-size: 22px; }
  .longform-inner p, .longform-inner li { font-size: 16px; }
  .compare-table-wrap { border-radius: 12px; }
  .compare-table { font-size: 13px; }
  .compare-table thead th, .compare-table tbody td { padding: 12px 14px; }
}