Wrangler NFR Boots for JCCF

With no guaranteed salaries or injured reserve provisions in the sport of rodeo, professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship.

Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, we formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) to establish the Justin Cowboy Crisis Fund (JCCF).

100% of ALL proceeds are donated to Justin Cowboy Crisis Fund.

The Justin Cowboy Crisis fund has been assisting injured rodeo athletes since 1990.

The JCCF lends a helping hand to professional rodeo athletes and their families in the event of serious injuries resulting from professional rodeo activities.

As of 2020, more than $9 million has been awarded through the JCCF to more than 1,275 injured rodeo athletes and their families in need of financial based assistance.

Unique among today’s numerous charitable organizations, the JCCF stands above most by dedicating 100% (+) of all contributions received in direct financial assistance to eligible applicants.

The JCCF, Justin and ProRodeo are committed to supporting today’s professional rodeo athletes.