How 32auctions works

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With minimal information necessary, you can create an account and have an auction ready to go in a matter of minutes. We've made it very easy to setup and run your silent auction online. The auctions at 32auctions are private, giving you the ability to determine who bids based on who you share the auction link or auction id and password with. Having a private auction allows you to invite a trusted network of participants. The people who join your auction are those who are interested in seeing your organization raise money to reach your goals.
You can create your silent auction in 3 simple steps:
Once your silent auction has been created you can:

Create a user account

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Creating your user account is a simple process which involves providing minimal information, including a valid email address. An email will be sent to the email address provided, containing a link to finalize creating the new account.
Once your 32auctions account is finalized, you will be able to:

Register an organization

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If you are interested in creating a silent auction, you will first need to tell us a little bit about your organization. This information is useful for auction participants to recognize the organization or cause they are supporting, so add as much identifying information as you can.
A benefit of registering your organization is that over time you'll be able to run many silent auctions without having to re-enter this information. We will also track the total amount of money raised by your organization through 32auctions.
The user who registers an organization is automatically the organization coordinator. Organization coordinators can invite people to be organization coordinators and auction organizers. They have the right to manage the organization as well as all auctions associated with the organization. They are also responsible for the initial creation of all new auctions being run for the organization.

Create an auction

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Once you have an organization, you can create many silent auctions for it. The organization coordinator is the person responsible for the initial auction creation. They will need to enter the name of the auction as well as the starting and ending date/time. An auction can start anytime within 3 months from the date it is created and can run for as little as 1 day to a maximum of 45 days.
Additional information can be added, including the pickup instructions and the fundraising goal. Pickup instructions will be displayed with each auction item. This will inform the participants how they can receive their items should they win. The fundrasing goal will allow us to track the amount of money bid versus your goal using a goal meter. The goal meter is displayed on the auction information page.
Once the auction is initially created, the organization coordinator can invite people to be auction organizers. An auction organizer has the right to manage their particular auction. They can edit the auction information and add items to the auction. They also have the ability to invite additional auction organizers to their auction. An organizer does not have the right to modify any organization information.

Upgrade auction features

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You have the opportunity to upgrade individual features of your auction anytime before the auction ends. Take a moment to review the currently available feature upgrades and the simple process for upgrading on the Features & Pricing page.

Add auction items

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Gather up the pictures, item descriptions, fair market values and start adding items. When adding items, it is important to set a detailed description so the participants are well informed. For each item you must choose to allow bidding and/or set a buy now price. These options are further detailed here:
Also, be sure to upload pictures. Displaying pictures for your auction items can increase the selling price. Pictures allow bidders to get a better understanding of the items you are selling, not to mention they add to the attractiveness of your auction!
It's important to note that auction items can be modified by auction administrators anytime before the auction ends as long as there are no bids on it. Also note that auction administrators can remove an item anytime before the auction ends. This should be reserved for rare cases like if the item has been recalled or damaged.

Invite auction administrators

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Within 32auctions, there are 2 types of administrator roles: Coordinator and Organizer. These roles determine the rights a person has within an organization and auction.
Organization Coordinator
The user who registers an organization is automatically the organization coordinator. Organization coordinators can invite people to be organization coordinators and auction organizers. They have the right to manage the organization as well as all auctions associated with the organization. They are also responsible for the initial creation of all new auctions being run for the organization.
Auction Organizer
An auction organizer has the right to manage their particular auction. They can edit the auction information and add items to the auction. They also have the ability to invite additional auction organizers to their auction. An organizer does not have the right to modify any organization information.

Invite participants

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Inviting participants involves setting an auction id and password of your choosing on the Invite Participants page. Once these have been set, you should provide them to anyone you wish to invite to participate in your auction. Your invitees can view the auction anonymously (using the View An Auction link on the home page), or they can join your auction from within their My Auctions page. To make it even easier, a direct link to your auction is generated, which you can provide to your participants. The auction link will allow participants to view the auction without having to enter the auction id and password.
You can also simplify the process of allowing participants to join your auction by setting it up to allow anyone to participate. This allows people to join your auction and bid if they have ANY link to the auction. This includes links to the auction, individual items, auction information page, etc.
Getting the word out about your auction is very important. You'll want to have a large number of participants to maximize the potential for reaching your fundraising goal.
Here are a few suggestions for getting the word out about your auction. Choose what make sense for your situation.

Close the auction

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Shortly after an auction ends, an email is sent to the winning bidders informing them they won items. An email is also sent to the auction administrators with a link to the Sales Summary page for their auction. The Sales Summary page displays a list of the auction items. For each item you will see the selling price and name, email and phone number (if available) of the winning bidder. This summary is very useful when winning bidders are picking up their items.
Winning bidders will be able to submit payment using a major credit card or PayPal account for the items they won, provided this feature has been added to the auction. Learn more about this premium feature on the Features & Pricing page.
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