How 32auctions works
With minimal information necessary, you can create an account and have an
auction ready to go in a matter of minutes. We've made it very easy to
setup and run a silent auction online. The auctions are also private,
giving you the ability to determine who bids based on who you
allow to access the auction. Having a private auction allows
you to invite a trusted network of participants. The people who join
your auction are those who are interested in seeing your organization raise
money to reach your goals.
You can create your silent auction in 3 simple steps:
- Create a user account (if you don't have one)
- Register an organization
- Create an auction
Once your silent auction has been created you can:
Create a user account
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Creating your user account is a simple process which involves providing minimal
information, including a valid email address. An email will be sent to the
email address provided, containing a link to finalize creating the new account.
Once your 32auctions account is finalized, you will be able to:
- Join an auction you have been invited to
- Bid on auction items
- Create your own silent auction
- Upload an image for your account
- ...and more!
Register an organization
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If you are interested in creating a silent auction, you will first need to
tell us a little bit about your organization. This information is useful
for auction participants to recognize the organization or cause they are
supporting, so add as much identifying information as you can.
A benefit of registering your organization is that over time you'll be able
to run many silent auctions without having to re-enter this information.
We will also track the total amount of money raised by your organization
through 32auctions.
The user who registers an organization is automatically the organization
coordinator. Organization coordinators can invite people to be organization
coordinators and auction organizers. They have the right to manage the
organization as well as all auctions associated with the organization.
They are also responsible for the initial creation of all new auctions being
run for the organization.
Create an auction
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Once you have an organization, you can create many silent auctions for it.
The organization coordinator is the person responsible for the initial auction
creation. They will need to enter the name of the auction as well as the
starting and ending date/time. An auction can start anytime within 3 months from
the date it is created and can run for as little as 1 day to a maximum of 30 days.
Additional information can be added, including the pickup instructions and
the fundraising goal. Pickup instructions will be displayed with each
auction item. This will inform the participants how they can recieve
their items should they win. The fundrasing goal will allow us to track
the amount of money bid versus your goal using a goal meter. The goal
meter is displayed on the auction information page.
Once the auction is initially created, the organization coordinator can invite
people to be auction organizers.
An auction organizer has the right to manage their particular auction. They can
edit the auction information and add items to the auction. They also have
the ability to invite additional auction organizers to their auction. An
organizer does not have the right to modify any organization information.
Upgrade auction features
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You have the opportunity to upgrade individual features of your auction anytime
before the auction ends. Take a moment to review the currently available
feature upgrades and the simple process for upgrading on the
Features & Pricing page.
Add auction items
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Gather up the pictures, item descriptions, fair market values and start adding items.
When adding items, it is important to set a detailed description so the
participants are well informed. For each item you must choose to allow
bidding and/or set a buy now price. These options are further detailed here:
- Allow bidding - Allows users to bid on the item. Additional information is needed, including:
- Starting bid - The price to start the bidding at
- Bid increment - The amount to increase the price after each bid
- Reserve price - (optional) The item is considered sold only if the winning bid meets or exceeds the reserve price
- Buy now price - Allow the item to be purchased for a set price. If bidding is also enabled, the buy now option will be available until bidding moves the current selling price at or above the buy now price.
Also, be sure to upload pictures. Displaying pictures for your auction
items can increase the selling price. Pictures allow bidders to get a
better understanding of the items you are selling, not to mention they add
to the attractiveness of your auction!
It's important to note that auction items can be modified by auction administrators
anytime before the auction ends as long as there are no bids on it. Also
note that auction administrators can remove an item anytime before the auction
ends. This should be reserved for rare cases like if the item has been
recalled or damaged.
Invite auction administrators
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Within 32auctions, there are 2 types of administrator roles: Coordinator and
Organizer. These roles determine the rights a person has within an organization
and auction.
Organization Coordinator
The user who registers an organization is automatically the organization
coordinator. Organization coordinators can invite people to be organization
coordinators and auction organizers. They have the right to manage the
organization as well as all auctions associated with the organization.
They are also responsible for the initial creation of all new auctions being
run for the organization.
Auction Organizer
An auction organizer has the right to manage their particular auction. They can
edit the auction information and add items to the auction. They also have
the ability to invite additional auction organizers to their auction. An
organizer does not have the right to modify any organization information.
Invite participants
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Inviting participants involves setting an auction id and password of your
choosing. Once these have been set, you should provide them to anyone
you wish to invite to participate in your auction. Your invitees can view
the auction anonymously (using the View An Auction box on the home page), or
they can join your auction from within their My Auctions page. A link
for the auction is also generated, which you may provide to the participants.
The auction link will quickly let the viewer into the auction. We also provide an email form from
within the auction for you to use. All you need to do is provide the email
addresses you wish to send the auction id, password and hyperlink to and we'll
take care of the rest.
Participants with a 32auctions account may also request access to your auction while viewing
an item they wish to bid on. The auction administrators will receive an email indicating
a participant is requesting access. Administrators can grant access to the auction by
simply clicking a link contained in the email notification. The participant will be
allowed to bid after access has been granted.
Getting the auction id and password to your invitees is very important.
You'll want to have a large number of participants to maximize the potential
for reaching your fundraising goal.
Here are a few suggestions for getting the word out about your auction.
Choose what make sense for your situation.
- Fliers
- Mailings
- Posting them on a web site (Facebook, Twitter, blog, charity site)
- Distributing door-to-door
Close the auction
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Shortly after an auction ends, an email is sent to the winning bidders informing
them they won items. An email is also sent to the auction administrators
with a link to the Sales Summary page for their auction. The Sales Summary
page displays a list of the auction items. For each item you will see the selling
price and name, email and phone number (if available) of the winning bidder.
This summary is very useful when winning bidders are picking up their items.
Winning bidders will be able to submit payment using a major credit card or PayPal account for
the items they won, provided this feature has been added to the
auction. Learn more about this premium feature on the
Features & Pricing page.

